I am a fractional CMO and senior marketing advisor with 15 years at Vestas across six roles, culminating as VP Marketing and Brand. I have led global marketing across brand, campaigns, customer engagement, MarTech and customer insights, with responsibility for an annual budget of more than EUR 10 million and 50 direct and indirect FTEs.
My strongest experience is in complex B2B environments, particularly industrial, energy and technology businesses where marketing needs to work closely with sales, leadership and subject matter experts. I work across marketing strategy, positioning, brand, account based marketing, go to market, customer engagement, marketing operations and executive communications.
I am comfortable stepping into situations where a company needs senior marketing leadership without hiring a full time CMO, whether that means setting the direction, identifying what is holding growth back, building the marketing plan, supporting an existing team or taking hands on responsibility for specific priorities.
Alongside enterprise scale leadership, I also have experience building from zero. At Vestas, I helped create and launch Covento, a digital marketplace for renewable energy parts, including its brand, value proposition, go to market, website and marketing technology setup.
Today I work through PAQ Anyway, the company I co founded, supporting executives, founders and growing businesses with senior marketing leadership and advisory work.
