With an extensive track record spanning over 18 years in marketing strategy, brand management, and corporate planning, I've had the privilege of collaborating with over 20 companies and brands, both in the B2B and B2C realms. My expertise spans various industries, including SaaS, FinTech, Retail, Consumer Goods, and Manufacturing, both on a regional and global scale.
At the core of my approach lies a fusion of creativity, leadership, and boundless enthusiasm, all channeled to craft innovative marketing strategies and plans that align seamlessly with company objectives. I thrive on tackling challenges head-on and delight in uncovering distinctive solutions. My recipe for success begins with an in-depth understanding of company goals, meticulous research and analysis, thoughtful brand evaluation, identification of the unique value proposition, and the creation of comprehensive strategies supported by well-defined KPIs and tactical execution plans for success.
My journey commenced in the world of advertising, where I excelled as an Account Director, skillfully managing prominent clients such as Ford, Lincoln, GM Middle East, Progressive Insurance, Carhartt, and others. Progressing further, I ventured into Business Development, honing my skills while working with SaaS products from prestigious names like Microsoft and Kentico.
In 2015, I made the transition to the "client side" and took on the role of Global Director of Marketing for NuStep, a leading exercise equipment manufacturer. Demonstrating my prowess as a marketing leader, I later established Frequency 110, offering services to small businesses in 2019. Returning to a full-time role in 2022, I spearheaded marketing strategies as VP of Marketing for ChannelNet, a prominent SaaS company, and then for Sozo Cannabis. Ultimately, I recognized my true calling as a Fractional CMO, aligning perfectly with my aspirations.
My academic credentials include a BA from Michigan State University and a Master of Business Administration in International Business, graduating Cum Laude from MCA School of Business.
Beyond the professional realm, I find solace in residing in the picturesque region of Michigan, alongside the serene beauty of Lake Huron, where I cherish moments with my beloved chihuahua named Chica. Winter and water sports bring joy to my leisure time, and my favorite pastime is unwinding on my patio with a glass of wine. It's worth noting that I accomplished the distinction of achieving the 2nd level Sommelier certification in 2019.
