I'm a former agency founder and in-house marketing executive with 20+ years of experience positioning and accelerating brands, communicating and developing "a-ha" messaging, and delivering effective campaigns. I'm known for articulating a brand's unique POV and identifying opportunities for audience growth.
My sweet spot is working with pre-seed and early-stage startups to nail their positioning, brand story, message hierarchy, key personas, and GTM strategy. I'm deeply interested in the beauty, wellness, and women's health space, but have extensive experience across many verticals.
My experience as an entrepreneur gives me a unique advantage in understanding the core elements of what’s needed to launch and scale a brand over time. A writer at the core, I'm skilled at uncovering the unique points of difference that create connections, conversions, and lifelong customers. I'm a natural connector of people, places, and ideas.
