Experienced marketing executive and consultant, a former APAC region Marketing lead at Microsoft and the creator of the FAPI Marketing Framework™.
With over twenty years of experience gained running marketing functions in leading organizations ranging from Fortune 100 multinationals to VC-funded start-ups, in the United Kingdom, Europe, and Asia-Pacific.
Australian Marketing Institute Associate Fellow & Certified Practicing Marketer (AFAMI CPM), a Certified Agile-Scrum Master, and serves as an industry mentor with the University of Queensland Faculty of Business, Economics and Law Career Mentoring Program.
Professional Highlights
💡Key skills
Marketing leadership, B2B and B2C marketing strategy execution, Demand generation and pipeline growth, Account-Based Marketing (ABM) strategies, Brand awareness and multi-channel campaigns.
📜 Previous notable roles
Microsoft APAC region Head of Social & Digital (SSC Lead ); Iconix Brand Group (Nasdaq:Icon) Global Head of Digital Marketing & E-commerce, Clipchamp Head of Marketing, MelbourneIT Head of Marketing, Invesco, Marketing Strategy Consultant
🔧 Service types offered
Marketing Strategy, Brand Management, Product Marketing, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management, Marketing plans, Budgets and Forecast. Marketing metrics and reporting reviews.
🏭 Industry specializations
Technology, Ecommerce, Finance
📅 Availability
🌎 Languages
English
💵 Rates
📝 Additional info
Creator of the FAPI Marketing Framework™ a sequential methodology to organize and manage marketing functions
Are you looking for a Fractional CMO from Brisbane, Australia?
Think Emiliano Giovannoni is the right fit for you? Don't hesitate to reach out!
