Through 20 years of wide-ranging experience, I have gained a strong understanding of marketing and how to use it effectively to enhance the customer experience in multiple industries. Having led cross-functional teams for renowned companies such as Definity, Sun Life, Invesco, and Microsoft, I have consistently propelled these brands to surpass business and marketing targets. My track record includes executing award-winning marketing programs across 20 countries, including tactics in AI, social media, search engine marketing, search engine optimization, digital advertising, programmatic marketing, demand generation, and email marketing.
