Jill Hoersten - Fractional CMO from Dallas, Texas, USA

Location: Dallas, Texas, USA.

Jill Hoersten Professional Overview:

I am a full-stack marketing leader with over 25 years of experience across many industries. I know what needs to be accomplished and have vast resources to get it done. I utilize on-, near-, and off-shore accomplished professionals from my extensive network. I am a team player and leader who goes the distance to drive success.

I am a seasoned marketing professional who provides strategic guidance and execution support to businesses, offering flexibility, expertise, and cost-effective solutions tailored to the unique needs of each client.

Throughout my career, I have worked with a diverse range of businesses, from startups to Fortune 500 companies, helping them navigate the ever-evolving landscape of digital marketing. My approach is rooted in data-driven insights, customer-centric strategies, and a relentless pursuit of excellence.

Specialties: strategic marketing planning & execution | North Star metric implementation | Pirate Funnel development | lead generation and lead nurturing | messaging | marketing automation | CRM/SalesForce | field marketing | conference planning and budgeting | webinars | inbound/outbound marketing | content marketing & strategy | social media marketing | digital marketing | email marketing | website management and development | staff development, growth, mentoring, and leadership | remote/local team management | market research and competitive analysis | technical writing and content curation | demand generation | B2B | events for C-level audience | brand management and awareness | thought leadership | startups & entrepreneurs | A/B testing | acquisitions | self-starter | learning agility | Adobe CS

Professional Highlights

💡Key skills

Marketing Strategy and Leadership

📜 Previous notable roles

Encora Inc.

Full-time · 9 yrs

Marketing Director, Digital Applications & Products (Excellarate acquired by Encora)
Mar 2014 - Feb 2023 · 9 yrs
Dallas, Texas, United States · RemoteDallas, Texas, United States · Remote
Lead B2B marketing efforts including, but not limited to, developing and implementing marketing strategy, field marketing, marketing automation, lead generation, digital marketing, content marketing, conferences and exhibits, social media, people management. The core focus technologies included MedTech, InsuTech, FinTech, and EnterpriseTech.
• Lead a diverse team with the development and implementation of traditional and digital marketing and brand strategy.
• Modified and implemented online strategy for B2B digital model across the enterprise, including web, mobile, social media, video, and other channels focused on lead generation in the U.S. and recruitment in India (extensive use of social media).
• Increased the email database by 25% monthly: increasing >450% over 4 years.
• Increased sales qualified leads by >200%.
• Created strategy and continually managed website content to increase distribution, rich media, interactivity, systems integration, and other digital best practices.
• Managed global marketing team for technical writing, website development and maintenance, market and prospect research, SEO content development initiatives.
• Managed monthly innovative agile and technical webinars to increase brand recognition and lead generation by >300% over 9 years.

🔧 Service types offered

Marketing Strategy, Brand Management, Product Marketing, Social Media, Copywriting, Public Relations, Paid Ads, SEO, Website/Application UX, UX Analysis, E-mail marketing, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management

🏭 Industry specializations

Entreprenuers, Start-ups. SaaS, MedTech, EnterpriseTech

📅 Availability

Open

🌎 Languages

English

💵 Rates

varies

📝 Additional info

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