Marc has built successful marketing strategies for brand and demand programs in enterprise and mid-market SaaS/Service markets and fostered strong relationships with the C-suite, board, and cross-functional teams. A data-driven marketer with strong technical knowledge who has built and executed predictable marketing growth strategies as the first commercial hire and when joining scale-ups and mature organizations.
He has delivered over $50M+ in revenue and launched over 65 products in the SMB and Enterprise segments. He has transformed some of North America's leading brands, significantly expanding market share, increasing client penetration, entering new white spaces, delivering double-digit revenue, and achieving best-in-class CLV and profitability ratios.
With 20 years of experience running high-performing teams at leading brands—Shaw Communications, Purolator, Shred-it and Livingston International —he draws upon a wealth of knowledge to develop business-critical GTM strategies that focus on customers and partners, generate revenue, and support brand image and market positioning across all audiences. Fuentes has created winning customer journeys and engaging digital experiences, keeping customers as raving fans and lifelong advocates.
He is described as Gallant with a Leadership Style To Unleash and Inspire by being Charismatic and utilizing a Communication Style that is Confident, Passionate, and Assertive. He has led 35+ professionals to more progressive roles.
