A senior B2B marketing leader with a proven track record in growing technology brands with an emphasis on branding, communications, demand generation and ABM. Working within the IT, cloud, security & digital tech space, I’ve developed and implemented innovative marketing and communication plans into SMB, Enterprise and the Channel, delivering significant revenue growth and ROI.
Fuelled by creativity and productivity, acting strategically and tactically and a huge advocate of driving positive culture.
Key Achievements
Delivered substantial year-on-year growth, with marketing as the primary driver of pipeline and revenue generation.
Supported scale-up journeys, contributing to multi-million-pound revenue growth across mid-market and enterprise segments.
Led brand repositioning and digital transformation projects, including full website launches and evolution of corporate identity.
Executed data-driven content marketing strategies, achieving:
300% increase in social media engagement
Significant uplift in SEO-driven traffic and inbound lead flow
High-value thought leadership assets, including blogs, whitepapers, and vlogs
Rolled out marketing automation platforms to enable personalised, automated customer journeys and improve conversion rates.
Directed integrated marketing campaigns including PR, events, webinars, promotions, and internal communications.
Secured and managed co-marketing funds from strategic partners, delivering high-ROI initiatives under constrained budgets.
Developed buyer personas and target account lists to enable targeted, high-impact account-based marketing.
Supported large sales organisations with sales enablement tools, messaging, and training to accelerate deal velocity.
Built and led high-performing teams and cross-functional initiatives, driving alignment across marketing, sales, and product.
