Shivani Chetty - Fractional CMO from Amsterdam, The Netherlands

Fractional CMO Services Go-to-Market Strategy (GTM) Digital Transformation Strategy MarTech Stack Implementation (HubSpot, Mailchimp, GA, Meta Suite) Growth Marketing & Demand Generation Product Marketing (B2B, SaaS) AI-Driven Marketing & Personalization Performance Marketing (PPC, Paid Social, SEO) CRM Integration & Automation Global Brand Strategy & Positioning Remote & Cross-Cultural Team Leadership E-commerce & SME Digital Adoption Content Marketing & Thought Leadership Community Engagement & Influencer Marketing Marketing Analytics & ROI Optimization

Previous Notable Roles & Experience

I bring 10+ years of experience in marketing and martech leadership, with a strong track record of building, scaling, and exiting digital-first businesses.

Founder & Non-Executive Director — EventMate Global (2017–2025)
Launched and scaled a multilingual event-tech platform across 4 countries, dubbed the “Airbnb of Events.” Led global brand rollouts, product launches, and AI-driven attendee personalization that boosted engagement by 40%.

Founder & Non-Executive Director — The Digital Socialitez (2014–2025)
Built a remote-first digital marketing agency from 2 to 100+ staff across 3 continents. Delivered data-driven campaigns for 50+ international clients, improving lead conversion rates by an average of 35%. Guided 200+ SMEs and startups through digital transformation and e-commerce adoption.

These roles highlight my ability to combine strategic leadership with martech innovation, scale global teams, and deliver measurable growth across both emerging and developed markets.

Marketing Strategy, Brand Management, Product Marketing, Social Media, Copywriting, Public Relations, Paid Ads, SEO, Website/Application UX, UX Analysis, E-mail marketing, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management

SaaS, MarTech, Event-Tech, Digital Marketing, and SME/Startup Enablement are Shivani’s deepest industries, with additional strengths in AI, analytics, and e-commerce ecosystems. Core Industries SaaS (Software as a Service) – Extensive experience in B2B SaaS product marketing, GTM strategy, and martech platform adoption. Digital Marketing & MarTech – Built and scaled a remote-first digital agency, integrating CRM, automation, analytics, and AI-driven personalization. Event Technology (Event-Tech / Platforms) – Founded and exited EventMate Global, a multilingual event-tech platform dubbed the “Airbnb of Events.” SMEs & Startups (Emerging + Developed Markets) – Guided 200+ SMEs and startups globally through digital transformation and e-commerce adoption. E-commerce & Retail Enablement – Helped small and medium businesses adopt digital tools for sales and growth, particularly during COVID-19. 🌐 Supporting Industries AI & Analytics – Applied AI-driven personalization, CRM automation, and predictive analytics to boost engagement and conversions. Community & Influencer Marketing – Built inclusive, tech-forward businesses and campaigns leveraging community engagement. Education & Entrepreneurship – Participated in programs like Thunderbird’s Academy for Women Entrepreneurs and trained startups through mentorship.

Project/s dependent 20 - 25 hours per week. If on a retainer +25 hours a week.

English – Native proficiency Afrikaans – Conversational Hindi – Conversational Dutch – Conversational French – Beginner Portuguese – Beginner

Fix term projects 225-250 EUR/h. Retainers negotiable.