Alexandre Videt Professional Overview:
Fractional CMO based in Paris, working with European B2B SaaS companies, with a specialization in cybersecurity. About 25 years of marketing across Europe and North America at IBM, Informatica, Microsoft and Hornetsecurity. At Hornetsecurity, as Global Head of Field Marketing, I ran a team of 9 on a $2M budget that generated $75M of qualified pipeline a year, during the company’s growth from €10M to €100M+ ARR. At IBM Europe I led a team of 20 with a €10M budget. I’ve handled Gartner analyst relations in cybersecurity. I work with CEOs who have no CMO in post, starting with a 14-day marketing Diagnostic, then strategy and steering on a monthly retainer. Bilingual French/English. Author of Out of the Quicksand, a book for B2B SaaS CEOs on why marketing stalls as companies scale. Website: https://cmoblueprint.co/en/
I’m a fractional CMO based in Paris, working with European B2B SaaS companies, with a specialization in cybersecurity. I’ve spent about 25 years in marketing across Europe and North America, the last 15 in cybersecurity, at IBM, Informatica, Microsoft and Hornetsecurity.
At Hornetsecurity, as Global Head of Field Marketing, I ran a team of 9 on a $2M budget that generated $75M of qualified pipeline a year, during the company’s growth from €10M to €100M+ ARR. At IBM Europe I led a team of 20 with a €10M marketing budget.
I work with CEOs whose marketing no longer keeps up with the company’s growth, typically when founder-led sales hits its ceiling or a new CEO arrives. I take the strategy and steering role, and the client’s team, agency or freelancers handle production.
I wrote Out of the Quicksand (French edition: Dans les Sables Mouvants), a book for B2B SaaS CEOs on why marketing stalls as companies scale. I’m also an expert consultant for the GLG and Dialectica expert networks.
At Hornetsecurity, as Global Head of Field Marketing, I ran a team of 9 on a $2M budget that generated $75M of qualified pipeline a year, during the company’s growth from €10M to €100M+ ARR. At IBM Europe I led a team of 20 with a €10M marketing budget.
I work with CEOs whose marketing no longer keeps up with the company’s growth, typically when founder-led sales hits its ceiling or a new CEO arrives. I take the strategy and steering role, and the client’s team, agency or freelancers handle production.
I wrote Out of the Quicksand (French edition: Dans les Sables Mouvants), a book for B2B SaaS CEOs on why marketing stalls as companies scale. I’m also an expert consultant for the GLG and Dialectica expert networks.
Professional Highlights
- Selected specializations
- Leadership · Marketing Strategy · Digital Marketing · Start-up development
- 💡 Key skills
- Marketing strategy and planning, go-to-market, ICP definition, pipeline and demand generation, field marketing, analyst relations (Gartner, cybersecurity), rebranding and positioning, product launches, partner marketing, team leadership (remote, multi-country), budget ownership.
- 📜 Previous notable roles
- Hornetsecurity: Global Head of Field Marketing (fractional). Team of 9, $2M budget, $75M annual qualified pipeline, during growth from €10M to €100M+ ARR.
IBM Europe. Team of 20 run through 5 team leads, €10M budget. Localized the US-run IBM Security brand for Europe.
Informatica. New logo and messaging, rolled out to partners.
Microsoft.
ILOG (acquired by IBM): first management role, around 2007, launching a new product category in visualization tools.
Digirocks: fractional CMO for 12 months, preparing the company for sale. It was acquired a year later.
CMOblueprint: founder, fractional CMO practice since 2025. - 🔧 Service types offered
- Marketing Strategy, Brand Management, Product Marketing, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management, Go-to-market, Demand generation and pipeline, Analyst relations, Field marketing.
- 🏭 Industry specializations
- Cybersecurity (15 years), B2B SaaS (25 years), enterprise and data software, IT infrastructure and compliance.
- 📅 Availability
- Open to new engagements. I take on a maximum of 3 clients at a time. Remote or hybrid across Europe.
- 🌎 Languages
- Fluent in French and English.
- 💵 Rates
- Diagnostic (14 days, one-off): from €2,500. Essential (monthly retainer): from €8,000/month. Scale (monthly retainer): from €12,000/month. All prices in euros, excluding VAT.
- 📝 Additional info
- Free online tool built from my book: describe your company’s situation in one sentence and it returns the question your leadership team should be asking. https://cmoblueprint.co/en/quicksand/
LinkedIn: https://www.linkedin.com/in/alexandrevidet-cmo/
Rates and availability are supplied by this CMO. A confirmation date is not recorded. Confirm current fees and availability directly.
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