Fractional CMOs for Brand Strategy

Find a fractional CMO for brand strategy

A defined brand project may call for focused execution, while a wider brand direction mandate may sit within ongoing marketing leadership. Review the published profiles below and decide which scope your organization needs.

Includes every published profile with Brand Strategy in its selected specializations. Review each person’s stated experience and discuss your brief directly.

Whitney Vosburgh

As Fractional and Interim CMO, guided over USD 20b in value creation from Silicon Valley startups to growth companies to Fortune 500.

Selected specializations: Leadership · Marketing Strategy · Product Marketing · Public speaking · Start-up development · Brand Strategy

Berkeley, CA and Boston, MA, USARates: Depends on scope and details of project.

Mary FlorCruz

I am a full-stack Chief Marketing Officer, who helps start-ups and consumer technology brands drive triple and double-digit growth.

Selected specializations: Leadership · Marketing Strategy · Digital Marketing · Product Marketing · Public speaking · Start-up development · Brand Strategy

Oakland, CA, USARates: USD 300/hour

Shira Stember

As a seasoned fractional CMO and brand strategist, I excel in transforming early-stage tech startups into industry leaders through innovative brand development and targeted marketing strategies.

Selected specializations: Leadership · Marketing Strategy · Start-up development · Brand Strategy

New York, NY, USARates: My current pricing structure includes a comprehensive Brand Bootcamp at USD 15,000 USD, which spans 6-8 weeks and a standard hourly rate of USD 275 USD. However, I am keen to lean more into value-based pricing to better align with the unique needs and goals of each client. This approach ensures that the pricing reflects the tangible value and outcomes delivered through my services, creating a win-win scenario for both parties.

Denine Harper

Fractional CMO, Growth operator fixing GTM misalignment across brand, sales and channel

Selected specializations: Leadership · Marketing Strategy · Digital Marketing · Product Marketing · Public speaking · Start-up development · GTM · Brand Strategy · Content Marketing · Demand Generation

Sarasota, FL, USARates: USA, USD 200 - USD 300 per hour based on the project

When to explore brand strategy leadership

You need to set or align brand direction across a business, product portfolio or market.
You are deciding whether a bounded brand project or broader leadership brief fits your needs.
You want senior coordination of brand priorities with the wider marketing plan.

Questions to ask before choosing a CMO

How would you define the scope and decision points for our brand direction or project?
What evidence from relevant work can you share, and what did you personally lead?
How do you work with internal teams and specialist design partners, and where would your remit end?

A selected specialization is a starting point for a conversation. Confirm relevant experience, responsibilities, availability and fees with the CMO.

Defining a brand project or a leadership brief · Build your hiring brief · Browse all CMOs