Daniel Tomcala is a fractional CMO for B2B SaaS and tech companies, based in Bratislava, Slovakia, working with clients across Europe and the US. He brings 20 years in B2B tech, including 10 years in marketing leadership, spanning early-stage startups, global scale-ups, and one of the world's largest software companies.
His track record includes leading marketing at Minit through its acquisition by Microsoft, the largest tech exit in Slovakia's history. He then joined Microsoft as Head of Marketing and Product Marketing Manager, launching Power Automate Process Mining, a product announced by CEO Satya Nadella at Microsoft Inspire. He spent 11 years at Epicor Software across sales development, field marketing, demand generation, and global digital campaigns, and most recently led marketing at TurnKey Lender, a fintech SaaS company, where he drove over 90% of qualified pipeline, including deals with Tier 1 US banks.
Across these engagements, his work has delivered: 80%+ of marketing-attributed net new revenue at a Series A startup through focused inbound strategy; $5M+ in enterprise pipeline built in the US banking sector through lean, AI-enabled demand generation; a 37% improvement in lead-to-SQL conversion through tighter sales alignment; 90%+ of qualified pipeline generated by marketing at a Series B startup; a doubling of organic website traffic year-over-year through technical and off-site SEO; and a 40% year-over-year improvement in marketing ROI through channel efficiency gains.
Daniel operates as a hands-on senior generalist rather than a hands-off strategist, covering GTM strategy, demand generation, positioning and messaging, AI enablement, marketing and revenue operations, and embedded team leadership, bringing in specialists only where the work demands it. He works fluently in Slovak and English, and has hands-on experience with the modern GTM stack, including Salesforce, HubSpot, Amplemarket, Chili Piper, Google Ads, Ahrefs, and Apollo.io.
He currently also serves as a pro bono strategic marketing advisor to Informatika 2.0, a non-profit.
Pricing
Fractional CMO, €7,000 / month
Three days a week. Embedded. Accountable.
Build and execute your GTM strategy
Lead, align, and coach your marketing team and agencies
Embedded in your Slack, standups, and key meetings
Three-month minimum. One-month notice.
Right for you if: you need senior marketing leadership but aren't ready for a full-time CMO hire.
Advisory, €2,500 / month
One day a week. Strategic direction. Your team executes.
Monthly strategy and working sessions
Offline reviews, feedback, and async support
Hiring support and team structure advice
Three-month minimum. One-month notice.
Right for you if: you have a marketing team in place and need a senior sounding board.
Day Rate, €1,000 / day
Focused. Outcome-driven. No retainer.
Positioning and messaging workshops
GTM strategy reviews
Marketing or martech audits
Sales and marketing alignment sessions
Hiring support
Right for you if: you have a specific problem to solve and don't need ongoing engagement.
