David Aobadia - Fractional CMO from Hove, United Kingdom
Location: Hove, United Kingdom.
David Aobadia Professional Overview:
Fractional CMO and growth advisor who helps businesses make their growth more predictable, across strategy, marketing and sales.
I help owners and leadership teams of established businesses turn ambition into predictable growth. I have spent over 20 years in marketing, growth and commercial leadership across global manufacturers, property & construction, agencies and professional services, and I built and sold my own consultancy, which grew from a standing start to £250K turnover within three years.
Most recently, I ran the Marketing Services service line at Menzies, a UK Top 20 accountancy and audit firm.
Some results I’m proud of:
Built a £600K UK order book for a creative agency.
Grew online sales fourfold for a French fine-food house.
Generated a €2.5M pipeline from a single trade fair at Sylvania.
Led Sylvania’s rebrand after its acquisition: the new brand was live across every office, factory and partner within two months, and the central marketing team grew from one person to eight.
Lifted Remington hair clipper sales by 30% in the first quarter of launch.
Increased Swytch’s sales by 15% in a quarter.
My work usually starts with the Growth Readiness Index, a diagnostic that scores a business across strategy, culture, marketing and sales using views from several people in the business. It is followed by a debrief on where to focus first. I also run training in strategy simulation and AI in marketing, in English, French or Spanish.
I hold an Executive MBA from Bayes Business School. I have contributed two chapters on growth to the new edition of Peter Noyce’s “Brighter Thinking for Law Firms”.
Most recently, I ran the Marketing Services service line at Menzies, a UK Top 20 accountancy and audit firm.
Some results I’m proud of:
Built a £600K UK order book for a creative agency.
Grew online sales fourfold for a French fine-food house.
Generated a €2.5M pipeline from a single trade fair at Sylvania.
Led Sylvania’s rebrand after its acquisition: the new brand was live across every office, factory and partner within two months, and the central marketing team grew from one person to eight.
Lifted Remington hair clipper sales by 30% in the first quarter of launch.
Increased Swytch’s sales by 15% in a quarter.
My work usually starts with the Growth Readiness Index, a diagnostic that scores a business across strategy, culture, marketing and sales using views from several people in the business. It is followed by a debrief on where to focus first. I also run training in strategy simulation and AI in marketing, in English, French or Spanish.
I hold an Executive MBA from Bayes Business School. I have contributed two chapters on growth to the new edition of Peter Noyce’s “Brighter Thinking for Law Firms”.
Professional Highlights
- Selected specializations
- Leadership · Marketing Strategy · Public speaking · Growth and commercial strategy
- 💡 Key skills
- Growth strategy, go-to-market and positioning, building new service lines, brand and rebrand after acquisition, product launches, marketing ROI and budget allocation, aligning marketing and sales, team building, training and facilitation
- 📜 Previous notable roles
- Founder of my own consultancy, which I scaled to £250K turnover in three years and then sold.
Most recently I ran the Marketing Services service line at Menzies, a UK Top 20 accountancy and audit firm.
At Sylvania I was Acting Marketing Director, then Senior Marketing Manager, after Marketing Communications Manager. I led the post-acquisition rebrand across Europe and grew the central team from one to eight.
Brand Manager at Remington, where I ran a clipper launch that lifted sales 30% in its first quarter.
I started at Black & Decker on a graduate project team, building a marketing ROI tool adopted across Europe.
20+ years in marketing, growth and commercial leadership. - 🔧 Service types offered
- Marketing Strategy, Brand Management, Product Marketing, Market Research, Marketing Operation Audit, Team Management, Growth diagnostic (Growth Readiness Index), training and workshops
- 🏭 Industry specializations
- Manufacturing and industrial (lighting, power tools), consumer goods and retail, professional services (accountancy and legal), B2B technology and IT services, creative agencies, food and drink
- 📅 Availability
- Available now for fractional work (one to two days a week) and interim mandates, in the UK and remotely across Europe.
- 🌎 Languages
- English: native or bilingual. French: native or bilingual. Spanish: professional working proficiency.
- 💵 Rates
- From £700 a day. Fractional engagements are a monthly retainer agreed on scope, with a three-month minimum.
- 📝 Additional info
- You can start with my free two-minute Growth Check: https://www.davidaobadia.com/gri#growth-check (scroll down to the Growth Check). More at https://www.davidaobadia.com/ and https://www.linkedin.com/in/davidaobadia/ Working across Sussex, London and the South East.
Rates and availability are supplied by this CMO. A confirmation date is not recorded. Confirm current fees and availability directly.
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