Debbie Williams - Fractional CMO from Pensacola, FL, USA

Location: Pensacola, FL, USA.

Debbie Williams

Debbie Williams Professional Overview:

Content + Digital Marketing Consultant for Beauty, Tech, CPG + e-Commerce Brands
I'm a former agency founder and in-house marketing executive with 20+ years of experience positioning and accelerating brands, communicating and developing "a-ha" messaging, and delivering effective campaigns. I'm known for articulating a brand's unique POV and identifying opportunities for audience growth.
My sweet spot is working with pre-seed and early-stage startups to nail their positioning, brand story, message hierarchy, key personas, and GTM strategy. I'm deeply interested in the beauty, wellness, and women's health space, but have extensive experience across many verticals.
My experience as an entrepreneur gives me a unique advantage in understanding the core elements of what’s needed to launch and scale a brand over time. A writer at the core, I'm skilled at uncovering the unique points of difference that create connections, conversions, and lifelong customers. I'm a natural connector of people, places, and ideas.

Professional Highlights

💡 Key skills
Content and Digital Marketing Strategy, GTM messaging
📜 Previous notable roles
VP Of Integrated Marketing at MDSolarSciences;
Director of Digital Marketing at Gorilla Group (Wunderman Thompson Commerce + Technology),
Co-Founder/Chief Content Officer at SPROUT Content (acquired by Gorilla),
Senior Copy Manager at KAO Brands Co.
20 Years Marketing experience
🔧 Service types offered
Marketing Strategy, Brand Management, Social Media, Copywriting, Public Relations, Paid Ads, SEO, E-mail marketing
🏭 Industry specializations
Beauty, Tech, Digital Media, Agency, CPG
📅 Availability
10 hours/week
🌎 Languages
English native
💵 Rates
USD 100-175/h

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