Denine Harper - Fractional CMO from Sarasota, FL, USA

Location: Sarasota, FL, USA.

Denine Harper

Denine Harper Professional Overview:

Fractional CMO, Growth operator fixing GTM misalignment across brand, sales and channel
Enterprise-tested marketing executive with 20 years driving revenue growth, market share expansion, and brand-to-sales alignment across manufacturing, home goods, consumer durables and CPG. I build and lead high-performing marketing organizations that fix broken go-to-market and brand systems, accelerate growth, and transform marketing into a profit-driving function accountable to P&L outcomes.

Proven success scaling multi-brand portfolios (especially B2B2C), leading teams across marketing, sales enablement, and channel development, and delivering multimillion-dollar revenue gains in both PE-backed and Fortune 500 environments. Skilled in leveraging AI tools to accelerate brand and marketing strategy through execution at scale.

Professional Highlights

💡 Key skills
Go-to-market, brand and marketing strategy. Growth strategies. Marketing team leadership and mentorship. Cross-functional collaboration and buy-in.
📜 Previous notable roles
Denine has led marketing for high-growth, brand-intensive businesses across PE-backed, mid-market, and Fortune 500 environments. As Fractional CMO at DHX Consulting, she partners with post-acquisition and underperforming brands to rebuild revenue engines, realign go-to-market execution, and drive long-term brand and sales performance. At PGT Innovations, she transformed a USD 1.13B brand portfolio into a full-funnel growth engine, delivering 28% annual revenue growth, launching 7 products, and doubling brand unaided brand awareness. During her tenure at T-Mobile/MetroPCS, she scaled national marketing strategy across 420 stores and 41 partners, launched 22 new markets, and co-led ROI initiatives that improved conversion, reduced cost-per-sale, and grew customer lifetime value. Earlier, she held VP and Director roles across agency and tech environments, launching digital-first campaigns and platforms that delivered measurable growth and brand equity gains for major national brands.
🔧 Service types offered
Marketing Strategy, Brand Management, Product Marketing, Social Media, Copywriting, Public Relations, Paid Ads, SEO, E-mail marketing, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management, go-to-market strategy & alignment
🏭 Industry specializations
Manufacturing, Construction, Building products, Home goods, Consumer durables, CPG
📅 Availability
Let's get started today
🌎 Languages
English
💵 Rates
USA, USD 200 - USD 300 per hour based on the project

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