Elizabeth Dimond - Fractional CMO from New York, NY, USA
Location: New York, NY, USA.
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Elizabeth Dimond Professional Overview:
Fractional CMO and Advisor for companies looking to scale and grow profitably
With over 20 years of full stack marketing experience, Elizabeth Dimond has driven billions in revenue working at large Corporations (American Express, Barnes & Noble), PE-backed companies (Sleepy’s) and start-ups. She has a proven track record, working at three companies that have been acquired.
As a fractional Chief Marketing Officer, she brings a data driven approach to fuel profitable growth through customer acquisition, go to market plans and positioning, new product offerings, testing and optimizations, partnerships, retention and customer marketing. In addition, she has built, led and coached diverse marketing organizations.
Some accomplishments include driving a 33% increase in spend for a fintech app, developing a CRM program that drove USD 65m in annual sales for a retailer, driving 100K subscribers in 12 months at 3:1 LTV:CAC ratio in health/wellness, and increasing ARR from USD 10m to USD 25m for a consumer subscription-based e-commerce business through customer acquisition (Google, Meta, podcasts, direct mail, influencers), cross-selling and retention strategies in under 12 months.
As a fractional Chief Marketing Officer, she brings a data driven approach to fuel profitable growth through customer acquisition, go to market plans and positioning, new product offerings, testing and optimizations, partnerships, retention and customer marketing. In addition, she has built, led and coached diverse marketing organizations.
Some accomplishments include driving a 33% increase in spend for a fintech app, developing a CRM program that drove USD 65m in annual sales for a retailer, driving 100K subscribers in 12 months at 3:1 LTV:CAC ratio in health/wellness, and increasing ARR from USD 10m to USD 25m for a consumer subscription-based e-commerce business through customer acquisition (Google, Meta, podcasts, direct mail, influencers), cross-selling and retention strategies in under 12 months.
Professional Highlights
- 💡 Key skills
- Marketing and growth strategy, digital marketing, CRM, retention, loyalty
- 📜 Previous notable roles
- 23 years of consumer marketing experience across established companies (American Express, Barnes & Noble), PE-backed (Sleepy's) and start-ups (ClassPass, pet health). I have been a fractional CMO for the last 15 months.
- 🔧 Service types offered
- Marketing Strategy, E-mail marketing, Partnerships and Alliances, Team Management
- 🏭 Industry specializations
- DTC, subscriptions, e-commerce, pets, financial services, home, health/wellness
- 📅 Availability
- 20 hours per week
- 🌎 Languages
- English
- 💵 Rates
- USD 200-USD 300/hour
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