Emiliano Giovannoni - Fractional CMO from Brisbane, Australia
Location: Brisbane, Australia.
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Emiliano Giovannoni Professional Overview:
Experienced marketing strategist
Experienced marketing executive and consultant, a former APAC region Marketing lead at Microsoft and the creator of the FAPI Marketing Framework™.
With over twenty years of experience gained running marketing functions in leading organizations ranging from Fortune 100 multinationals to VC-funded start-ups, in the United Kingdom, Europe, and Asia-Pacific.
Australian Marketing Institute Associate Fellow & Certified Practicing Marketer (AFAMI CPM), a Certified Agile-Scrum Master, and serves as an industry mentor with the University of Queensland Faculty of Business, Economics and Law Career Mentoring Program.
With over twenty years of experience gained running marketing functions in leading organizations ranging from Fortune 100 multinationals to VC-funded start-ups, in the United Kingdom, Europe, and Asia-Pacific.
Australian Marketing Institute Associate Fellow & Certified Practicing Marketer (AFAMI CPM), a Certified Agile-Scrum Master, and serves as an industry mentor with the University of Queensland Faculty of Business, Economics and Law Career Mentoring Program.
Professional Highlights
- 💡 Key skills
- Marketing leadership, B2B and B2C marketing strategy execution, Demand generation and pipeline growth, Account-Based Marketing (ABM) strategies, Brand awareness and multi-channel campaigns.
- 📜 Previous notable roles
- Microsoft APAC region Head of Social & Digital (SSC Lead ); Iconix Brand Group (Nasdaq:Icon) Global Head of Digital Marketing & E-commerce, Clipchamp Head of Marketing, MelbourneIT Head of Marketing, Invesco, Marketing Strategy Consultant
- 🔧 Service types offered
- Marketing Strategy, Brand Management, Product Marketing, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management, Marketing plans, Budgets and Forecast. Marketing metrics and reporting reviews.
- 🏭 Industry specializations
- Technology, Ecommerce, Finance
- 🌎 Languages
- English
- 📝 Additional info
- Creator of the FAPI Marketing Framework™ a sequential methodology to organize and manage marketing functions
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