Jaimie Kowalski - Fractional CMO from Chicago, IL, USA
Location: Chicago, IL, USA.
Jaimie Kowalski Professional Overview:
Drawing on more than 20+ years of marketing experience, I've successfully led strategic initiatives across the entire marketing spectrum, including go-to-market (GTM), product-market fit (PMF), branding, thought leadership, awareness, lead generation, sales enablement, advocacy, and more. My expertise extends across multiple industries and company sizes, with a strong focus on subscription-based pricing models.
- With zero marketing budget and headcount, drove USD 3M ARR and USD 5M active pipeline for self-funded B2B SaaS start-up.
- Grew revenue from USD 30M to USD 90M in 12 months which tripled valuation for B2B HealthTech company. Post transaction, developed new master brand and GTM strategy, resulting in another transition worth USD 1.3 billion.
- Managed marketing efforts for social commerce platform with 60M+ active members which resulted in 70%+ of total sales.
- Helped develop retail’s first-ever interactive full-screen video microsite (Sears Arrive Lounge) which reversed apparel sales trajectory, and won Gold Effie, four RACIEs, and Caples International Award for integrated program.
- Grew revenue from USD 30M to USD 90M in 12 months which tripled valuation for B2B HealthTech company. Post transaction, developed new master brand and GTM strategy, resulting in another transition worth USD 1.3 billion.
- Managed marketing efforts for social commerce platform with 60M+ active members which resulted in 70%+ of total sales.
- Helped develop retail’s first-ever interactive full-screen video microsite (Sears Arrive Lounge) which reversed apparel sales trajectory, and won Gold Effie, four RACIEs, and Caples International Award for integrated program.
Professional Highlights
- Selected specializations
- Leadership · Marketing Strategy · Digital Marketing · Product Marketing · Start-up development · Full-Stack Marketing
- 💡 Key skills
- Full stack: marekting strategy to execution to optimization
- 📜 Previous notable roles
- 20+ years expertise: xLeoBurnett, xFoxNetwork, xSears Holdings, xJPMorganChase
- 🔧 Service types offered
- Marketing Strategy, Brand Management, Product Marketing, Social Media, Copywriting, Public Relations, Paid Ads, SEO, Website/Application UX, UX Analysis, E-mail marketing, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management, Sales development, sales enablement
- 🏭 Industry specializations
- B2B, B2C, B2B2C
- 📅 Availability
- 10-15 hours per week
- 🌎 Languages
- English
- 💵 Rates
- USD 200-USD 300/h
- 📝 Additional info
- I am a full-stack marketing leader. I am a player/coach and an expert at all aspects of marketing and therefore do not need to outsource efforts which means lower overall costs & quicker time to market.
Rates and availability are supplied by this CMO. A confirmation date is not recorded. Confirm current fees and availability directly.
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