Kathy Guillory - Fractional CMO from Saco, Maine, USA

Location: Saco, Maine, USA.

Kathy Guillory Professional Overview:

I am a fractional CMO specializing in building scalable marketing solutions for multi-location businesses

I’ve built my career in boutique organizations wearing many hats which has allowed me to become a "Swiss Army Knife of Marketing". My marketing expertise is both broad and deep and I can toggle between vision and execution with relative ease.

What excites me?
I am a builder. I love building and developing teams. I love building the infrastructure for a high-performing marketing operation. I love showcasing the power of marketing internally and externally.

What is my marketing superpower?
I am a master storyteller, skilled at articulating “the why” behind a brand. I’ve led brand camps and workshops for organizations of all sizes. I also have a unique ability to see the story within data and identify important patterns to guide decision-making.

Professional Highlights

💡 Key skills: Brand development, product-market fit analysis, M&A communication, post M&A marketing integration, go-to-market strategy, market expansion, demand generation, marketing technology integration, team development
📜 Previous notable roles: Below are a few highlights throughout my 18-year marketing career:

✅ Built a performance marketing infrastructure and a team responsible for email, SMS, direct mail, paid media, and website management for 150+ unique pet care brands for the largest animal health consolidator in the U.S.
✅ Translated business plans into marketing strategies that delivered 10% customer acquisition growth (3x peer group) and increased product penetration by 20%.
✅ Grew the marketing team from 3 to 13 during a time of double-digit growth. Managed a USD 7M annual marketing budget.
✅ Expanded oversight beyond marketing to enterprise-wide project management and training, slashing project backlog by 30% in the first year and developing a best-in-class training program reducing QC needs by 40%.
✅ Hosted Employee Brand Camps fostering an understanding of brand values and their impact on customer service delivery, internal operations, and communication. Increased Net Promoter Score (NPS) by 11% and customer satisfaction (CSAT) by 8%.
✅ Implemented innovative campaigns, including a Planned Giving Program, that boosted donations by 43% in the first year.
🔧 Service types offered: Marketing Strategy, Brand Management, Product Marketing, SEO, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management
🏭 Industry specializations: Animal health, Pet services, Medical spas, Retail management, Non-profits, Financial services.
📅 Availability: I work EST
🌎 Languages: English
💵 Rates: Varies depending on project scope.

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