Lorenzo Bolognini - Fractional CMO from Prague, Czech Republic

I help B2B tech companies grow by rebooting their sales and marketing processes.

How I do it, step-by-step:

1) Analyzing the status quo and observing your current process and baseline performance
2) Putting your current B2B funnel under the microscope, zooming in on each phase of the customer journey from awareness all the way to closing
3) Helping your CEOs and the other business leaders set realistic goals for the next quarter, based on current and potential capabilities and budgets
4) Drafting a prioritized plan to achieve the agreed-upon business goals
5) Getting to work, executing the plan
6) Measuring, analyzing, and iterating until we achieve the results

Some results I achieved:

1) Restructured sales and marketing operations for a public billion-dollar company in the medical devices space reducing campaigns' go-to-market time.
2) Grew key accounts by 10x by winning RFPs against well-resourced world-class competitors
3) Mentored, coached, and consulted dozen of startups in B2B Sales and Marketing
4) Established and lead a remote BDR and SDR team

Some of my specialties:

1) Marketing Strategy: TAM, ICP, and Persona definition
2) Go-To-Market Strategy
3) Demand Generation
4) Lead Generation
5) RevOps
6) Inbound Marketing
7) Account-Based Marketing (ABM)