Mara Nieuwsma Professional Overview:
I’m a strategic marketer, brand storyteller, and someone who genuinely loves helping businesses figure out who they are, where they’re going, and how to bring people along for the ride.
For more than 20 years, I’ve led marketing and brand initiatives across a pretty wide spectrum, from global biotech and medtech companies to design-forward startups and e-commerce brands. No matter the industry, my work has always been about the same thing: blending strategic thinking with bold creativity to help teams connect with their audiences in ways that are clear, meaningful, and real.
I’ve built brands from scratch, reimagined ones that needed a fresh start, and guided companies through moments of big change—new leadership, new markets, new ambitions. Along the way, I’ve led teams, collaborated across continents, and gotten very good at turning complex ideas into smart, actionable marketing.
Now, I partner with businesses as a fractional CMO, strategic advisor, and creative problem-solver. Whether you need to rethink your brand, launch a product, or finally get that overdue marketing roadmap in place, I bring clarity, curiosity, and a hands-on approach to everything I do.
I’ve built brands from scratch, reimagined ones that needed a fresh start, and guided companies through moments of big change—new leadership, new markets, new ambitions. Along the way, I’ve led teams, collaborated across continents, and gotten very good at turning complex ideas into smart, actionable marketing.
Now, I partner with businesses as a fractional CMO, strategic advisor, and creative problem-solver. Whether you need to rethink your brand, launch a product, or finally get that overdue marketing roadmap in place, I bring clarity, curiosity, and a hands-on approach to everything I do.
Professional Highlights
- Selected specializations
- Leadership · Marketing Strategy · Branding & Creative
- 💡 Key skills
- Strategy & Growth, Brand Management, Digital Marketing, SEO, PPC, Email Marketing, UX Design, Media Planning & Buying, Advertising & PR, Ecommerce, DTC, Promotions, Web Analytics, Customer Communications, Product Management, Product Launches, Market Research and Segmentation, Business Development, Content Marketing, User Acquisition, Social Media, Event Management, Design, Team Leadership.
- 📜 Previous notable roles
- Chief Marketing Officer, MP Biomedicals - As Chief Marketing Officer at MP Biomedicals, I was part of the Executive Leadership Team, driving a £2 million increase in net income within 12 months. I led a strategic overhaul of the product portfolio—particularly within Life Sciences—contributing £1.5 million in growth, while generating nearly £1 million from new products. I also launched a global e-commerce platform and digital strategy delivering 300% ROI, spearheaded a full corporate rebrand to reposition the business as a scientific collaboration partner, and restructured a global marketing team of 25+ alongside rebuilding product management capabilities to support long-term growth and innovation.
- 🔧 Service types offered
- Marketing Strategy, Brand Management, Copywriting, Website/Application UX, Market Research, Marketing Operation Audit, Team Management, Graphic Design
- 🏭 Industry specializations
- B2B
- 📅 Availability
- Flexible
- 🌎 Languages
- English, native
- 💵 Rates
- project based, but average a day rate of £700
Rates and availability are supplied by this CMO. A confirmation date is not recorded. Confirm current fees and availability directly.
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