Marie Uhart - Fractional CMO from London, United Kingdom
Location: London, United Kingdom.
Marie Uhart Professional Overview:
Fractional CMO helping startups and SMEs build stronger brands, clearer growth strategies and confident international expansion
I’m a marketing consultant and fractional CMO with 20 years of experience helping consumer brands, startups and scale-ups grow across the UK, Europe and international markets. For the past three years, I’ve worked independently through FUSE, partnering with B2C and B2B businesses on brand strategy, go-to-market planning, customer acquisition, international expansion and team leadership. I bring senior-level perspective, but I’m equally comfortable getting close to the work and helping teams turn strategy into clear, practical action.
Before launching FUSE, I held senior marketing roles at companies including Bumble, Boden, The Hut Group and Rakuten. At Bumble, I led marketing across key European markets, helping the app reach number one while contributing to strong growth in revenue, monthly active users and brand awareness. More recently, as Fractional CMO for a seed-stage AI healthtech startup, I built the brand, positioning and growth engine from the ground up, helping generate a pre-launch waitlist of more than 5,000 people.
My work is grounded in clarity, collaboration and commercial impact. I enjoy working closely with founders and leadership teams, bringing structure where it is needed, momentum where things have stalled, and a calm, practical approach to complex marketing challenges.
Before launching FUSE, I held senior marketing roles at companies including Bumble, Boden, The Hut Group and Rakuten. At Bumble, I led marketing across key European markets, helping the app reach number one while contributing to strong growth in revenue, monthly active users and brand awareness. More recently, as Fractional CMO for a seed-stage AI healthtech startup, I built the brand, positioning and growth engine from the ground up, helping generate a pre-launch waitlist of more than 5,000 people.
My work is grounded in clarity, collaboration and commercial impact. I enjoy working closely with founders and leadership teams, bringing structure where it is needed, momentum where things have stalled, and a calm, practical approach to complex marketing challenges.
Professional Highlights
- Selected specializations
- Marketing Strategy
- 💡 Key skills
- Brand strategy, international growth, go-to-market strategy, customer acquisition, performance marketing, integrated campaigns, localisation, partnerships, CRM, team leadership, budget management and AI marketing.
- 📜 Previous notable roles
- 20 years of marketing experience, including EU Marketing Director at Bumble, Head of International Marketing at Boden, Brand Marketing Lead at The Hut Group, Head of Commercial Partnerships Europe at ShopStyle/Rakuten, and Founder of FUSE. These roles have centred on international growth, brand and performance marketing, partnerships, and leading high-performing teams across consumer technology, e-commerce, luxury, professional services.
- 🔧 Service types offered
- Marketing Strategy, Brand Management, Social Media, Paid Ads, SEO, Website/Application UX, Partnerships and Alliances, Team Management
- 🏭 Industry specializations
- Mobile apps, e-commerce, luxury, online marketplaces, AI, healthtech, and professional services.
- 📅 Availability
- From September 2026
- 🌎 Languages
- French: native; English: native-level
- 💵 Rates
- Rates range from £600-£1,200 per day for ongoing support, with fixed-scope sprints starting from £2,500.
Rates and availability are supplied by this CMO. A confirmation date is not recorded. Confirm current fees and availability directly.
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