I’m a marketing consultant and fractional CMO with 20 years of experience helping consumer brands, startups and scale-ups grow across the UK, Europe and international markets. For the past three years, I’ve worked independently through FUSE, partnering with B2C and B2B businesses on brand strategy, go-to-market planning, customer acquisition, international expansion and team leadership. I bring senior-level perspective, but I’m equally comfortable getting close to the work and helping teams turn strategy into clear, practical action.
Before launching FUSE, I held senior marketing roles at companies including Bumble, Boden, The Hut Group and Rakuten. At Bumble, I led marketing across key European markets, helping the app reach number one while contributing to strong growth in revenue, monthly active users and brand awareness. More recently, as Fractional CMO for a seed-stage AI healthtech startup, I built the brand, positioning and growth engine from the ground up, helping generate a pre-launch waitlist of more than 5,000 people.
My work is grounded in clarity, collaboration and commercial impact. I enjoy working closely with founders and leadership teams, bringing structure where it is needed, momentum where things have stalled, and a calm, practical approach to complex marketing challenges.
