Rebecca Schuette - Fractional CMO from Dedham, MA, USA
Location: Dedham, MA, USA.
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Rebecca Schuette Professional Overview:
As a 6X Series A and B marketing leader and startup veteran, I help startups drive profitable growth.
After starting my career at Boston-based advertising agencies where I spent 6 years working with major brands like Volkswagen of America and GMC, I found my sweet spot 15+ years ago when I made the jump to leading marketing teams at early-stage startups and have never looked back.
Reflecting on my marketing leadership journey, I realize the immense value in intertwining growth and candor to craft a culture of innovation and transparency. It’s this blend that fuels my passion and shapes my role as a Fractional CMO, guiding both me and my team to elevate our potentials and grow your business.
Key achievements include:
-Building a demand generation engine for supply chain SaaS that resulted in Marketing generating 90%+ of new opportunities and pipeline
-Doubling ARR in an 18-month period at a Language Tech startup by developing and executing a high-performing Product Marketing, Demand Generation, Content Marketing and Localization strategy
-Overseeing a successful GTM pivot from a direct sales strategy to a channel sales strategy that resulted in 100% YoY growth
Reflecting on my marketing leadership journey, I realize the immense value in intertwining growth and candor to craft a culture of innovation and transparency. It’s this blend that fuels my passion and shapes my role as a Fractional CMO, guiding both me and my team to elevate our potentials and grow your business.
Key achievements include:
-Building a demand generation engine for supply chain SaaS that resulted in Marketing generating 90%+ of new opportunities and pipeline
-Doubling ARR in an 18-month period at a Language Tech startup by developing and executing a high-performing Product Marketing, Demand Generation, Content Marketing and Localization strategy
-Overseeing a successful GTM pivot from a direct sales strategy to a channel sales strategy that resulted in 100% YoY growth
Professional Highlights
- 💡 Key skills
- Demand generation, Marketing strategy, Leadership/Management, Funnel Optimization, Lead Nurturing, Marketing Automation, Email Marketing, Content Marketing, Product Marketing, Market Research, Strategic Planning, AI Automation
- 📜 Previous notable roles
- SVP of Marketing at Verusen, VP of Marketing at KUDO, VP of Marketing at SmartBooks, Director of Marketing at Swirl Networks, VP of Marketing and Channel Sales/Channel Operations at EveryScape, Global Marketing Manager at myvu Corporation
- 🔧 Service types offered
- Marketing Strategy, Brand Management, Product Marketing, Copywriting, E-mail marketing, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management
- 🏭 Industry specializations
- B2B SaaS, RetailTech, AdTech, LanguageTech, Supply Chain Tech, Professional Services
- 🌎 Languages
- English native
- 💵 Rates
- Monthly retainer USD
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