Tal Mor Professional Overview:
Fractional eCommerce CMO for Shopify and DTC brands who runs Meta, Google Ads and Klaviyo himself, after 20 years building and selling his own stores.
I'm an eCommerce operator with 20 years of running my own stores. I founded Mozaik Underwater Cameras, grew it to 7 figures and sold it. I co-founded Brillianteers, an engagement ring brand scaled to mid 7 figures on Facebook ads and SEO, and I run Hoodie Lab. As a fractional CMO I own the growth plan and budget for Shopify and DTC brands, and I run Meta ads, Google Ads and Klaviyo myself, with no agency layer. Recent results (talmor.ca/case-studies): a jewelry brand scaled Meta spend 8x year over year while purchase ROAS rose from 1.94 to 2.33; a US medical equipment retailer grew store revenue 47% and orders 36% year over year; a premium kitchen appliance brand got 44% more purchases at 26% lower cost per purchase on the same spend; email taken from about 15% to the 30% range of revenue in 5+ brands. Upwork Top Rated with 100% Job Success.
Professional Highlights
- Selected specializations
- Leadership · Marketing Strategy · Digital Marketing
- 💡 Key skills
- Growth strategy and budget allocation, Meta ads, Google Ads (Shopping, Performance Max, Search), Klaviyo email and retention, creative strategy, conversion tracking, profit reporting, AI automation for ecommerce operations.
- 📜 Previous notable roles
- Founder, Mozaik Underwater Cameras (grew to 7 figures, sold). Co-founder, Brillianteers (mid 7 figures). Owner, Hoodie Lab. Founder of Webbytal, fractional CMO and paid media for Shopify and DTC brands. 20 years in ecommerce marketing.
- 🔧 Service types offered
- Marketing Strategy, Paid Ads, E-mail marketing, Marketing Operation Audit
- 🏭 Industry specializations
- eCommerce and DTC (Shopify, WooCommerce, Magento): jewelry, apparel, swimwear, medical equipment, home and kitchen goods. Also healthcare lead generation (chiropractic).
- 📅 Availability
- Taking 1 to 2 new clients. Part-time fractional engagements, North American business hours.
- 🌎 Languages
- English (fluent), Hebrew (native), Spanish (fluent)
- 💵 Rates
- USD 200 per hour for ad-hoc work. Monthly fractional retainers from USD 1,500, scoped after a free 60-minute call.
- 📝 Additional info
- Case studies: https://talmor.ca/case-studies. LinkedIn: https://www.linkedin.com/in/talmor/. Free 60-minute strategy call: https://zcal.co/talmor/60min Working North American hours, clients in the US and Canada.
Rates and availability are supplied by this CMO. A confirmation date is not recorded. Confirm current fees and availability directly.
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