Tara Soltow - Fractional CMO from San Francisco, CA, USA
Location: San Francisco, CA, USA.
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Tara Soltow Professional Overview:
Seasoned brand strategist with extensive experience across agencies, corporations, and startups, specializing in marketing activations that drive measurable results.
Tara Soltow is a brand strategist with nearly two decades of creative agency, brand management, retail and field marketing, and product commercialization experience. She has worked with over 30+ local, regional, and global brands including household names like Red Bull, Cadillac, and Kellogg’s as well as innovative SaaS, fintech, and CPG startups.
She has worked in a variety of settings (agency, corporate, and startups) across an array of industries. She has spent years amassing best practices, processes, and frameworks from these diverse experiences to inform her unique approach to building and scaling brands.
Unlike brand builders who solely focus on creative and design, Tara’s expertise lies in building and executing strategic marketing roadmaps that drive measurable results. By infusing cross-functional work streams into the planning process and aligning a company's business/commercial objectives with the marketing strategy, she ensures that marketing is working in concert, not in a silo, to drive the business forward.
She has worked in a variety of settings (agency, corporate, and startups) across an array of industries. She has spent years amassing best practices, processes, and frameworks from these diverse experiences to inform her unique approach to building and scaling brands.
Unlike brand builders who solely focus on creative and design, Tara’s expertise lies in building and executing strategic marketing roadmaps that drive measurable results. By infusing cross-functional work streams into the planning process and aligning a company's business/commercial objectives with the marketing strategy, she ensures that marketing is working in concert, not in a silo, to drive the business forward.
Professional Highlights
- 💡 Key skills
- Cross-Functional Project Leadership, SOP + Process Design and Implementation, Communications (Written + Verbal), Agency + Vendor Management, Team Coaching + Development, Public Speaking + Presentations
- 📜 Previous notable roles
- My nearly two decades as a marketer spans creative agencies, global corporations and startups. I have overseen and grown pillar AOR accounts, held traditional brand management roles, and developed and deployed digital, experiential, trade, and retail marketing for startups across multiple industries. Over the past four years, I have offered Fractional CMO and Marketing Consultant support as founder of Epoch Roots.
- 🔧 Service types offered
- Marketing Strategy, Brand Management, Product Marketing, Copywriting, Partnerships and Alliances, Market Research, Marketing Operation Audit, Team Management, Experiential, Shopper, Trade Marketing
- 🏭 Industry specializations
- CPG (Consumer packaged goods), spirits, cannabis, automotive, fintech
- 📅 Availability
- Offering project-based, part-time and full-time contract work.
- 🌎 Languages
- English
- 💵 Rates
- Project-based (I do not offer hourly rates)
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